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Search Engine Marketing Analyst

Company: Barn Light Electric Company
Location: Titusville
Posted on: March 11, 2020

Job Description:

Salary:--$50,000 - $55,000 Responsible for improving a company's organic search results. Create and launch SEO campaigns, identify areas of improvement, run PPC campaigns, and attempt to improve company sites' rankings in major search engines.Essential Duties and Responsibilities:Responsible for leading technical website audits to identify bugs, errors and optimizations needed to improve SEO performance.Planning, implementing and managing SEO and PPC strategyIdentifying keywords and call-to-actions to improve conversionsDevelop link building strategiesBuild and maintain Google and Bing PPC campaigns with a focus on ROIIdentify and monitor KPI'sPreparing detailed SEO/SEM strategy reportsContinually staying up to date on SEO trends and changesManaging the implementation of SEO changes working with our in-house development teamPerform various SEO audits (technical, content, authority, local, competitor) to identify gaps and set prioritiesDeliver measurement and performance reportingWork closely with the Marketing team to develop and integrate SEO strategies and channelsResponsible for the execution of all SEO related tasks and deliverablRequired SkillsAt least 3 years of profession experience in SEO/SEMSolid understanding of the relationship between SEO and non-SEO channels (paid search, social, local, etc.)Familiar with Google SEO tools and others such as Screaming Frog, MOZ, ahref's, SEMRush, etc.Ability to identify solutions to content and technical problems including CMS and server related issuesAbility to use analytical and report tools to analyze, interpret, draw conclusions, summarize and present information clearlyBasic HTML and CSS knowledgePrevious experience managing SEO campaigns for e-commerceStrong work ethicEducational/Certification/License (Strongly Desired)Bachelor's Degree in Computer Science, Information Systems or related fieldGoogle Adwords Certification, preferredGoogle Analytics Certification, preferredBing Certification, preferred

Keywords: Barn Light Electric Company, Titusville , Search Engine Marketing Analyst, Advertising , Titusville, Florida

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